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This work describes how managers should manage resources and activities in order to maximise the profitability of their enterprises, thereby increasing the wealth of society. Theoretical principles and concepts are explained in the South African business concept. Special attention is given to small and medium-sized business and to the crucial role of entrepreneurs. This edition has been updated to reflect all the latest trends in the South African environment, and numerous illustrations and practical examples give the book a typically South African flavour. This book is the product of the co-operation of a team of professors in the Department of Business Economics at the University of South Africa.
This work describes how managers should manage resources and activities in order to maximise the profitability of their enterprises, thereby increasing the wealth of society. Theoretical principles and concepts are explained in the South African business concept. Special attention is given to small and medium-sized business and to the crucial role of entrepreneurs. This edition has been updated to reflect all the latest trends in the South African environment, and numerous illustrations and practical examples give the book a typically South African flavour. This book is the product of the co-operation of a team of professors in the Department of Business Economics at the University of South Africa.
