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This handbook has been revised to reflect the changes occurring in South Africa. Changes in the discipline of public relations and in the profession itself are discussed. The latest facts and figures are included in the chapters on advertising and marketing. The section on the print and electronic media scene has been updated to incorporate the changes instituted by the Independent Broadcasting Authority. The book provides detailed check-lists for major PR activities and practical case studies are included to give the reader hands-on exposure to current issues and debates. A new section on business etiquette and protocol and a list of common PR terms in Zulu, Xhosa and Sotho has been added.
This handbook has been revised to reflect the changes occurring in South Africa. Changes in the discipline of public relations and in the profession itself are discussed. The latest facts and figures are included in the chapters on advertising and marketing. The section on the print and electronic media scene has been updated to incorporate the changes instituted by the Independent Broadcasting Authority. The book provides detailed check-lists for major PR activities and practical case studies are included to give the reader hands-on exposure to current issues and debates. A new section on business etiquette and protocol and a list of common PR terms in Zulu, Xhosa and Sotho has been added.
