Most strategies are too long and boring. Far too many contain language that most of us can’t understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Format: Hardback
CONTRIBUTORS: Kevin Duncan
EAN: 9781911687221
COUNTRY: United Kingdom
PAGES:
WEIGHT: 0 g
HEIGHT: 180 cm
PUBLISHED BY: LID Publishing
DATE PUBLISHED: 2022-05-19
CITY:
GENRE: BUSINESS & ECONOMICS / Strategic Planning
WIDTH: 120 cm
SPINE:
Book Themes:
Business strategy
Kevin Duncan is a business adviser and marketing expert and is one of the UK’s bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK.
