Run your own business and make lots of money

Since it was first published in 2003, Run your own business and make lots of money has become the definitive guide to setting up and managing a small business in South Africa. As the economic and legislative environment has changed, so the book has gone through numerous revisions and reprints. To date over 25,000 copies have been sold. It includes the most recent legislative information, resources lists, and hot tips on making a success of a new business. It also includes full-colour photographs, drawings, information boxes and cartoons that will guide you through the process visually! The book is written in simple language interspersed with anecdotes and examples, readers will learn how to start a business, how to make lots of money, and how to have fun along the way.

Eric Parker’s own life is a showpiece of what can be done through innovativeentrepreneurship. After studying metallurgy and marketing he became in succession:Marketing Director of Kentucky Fried Chicken; Executive Director ofInterface/Squires Holdings, the food franchise subsidiary of a listed hotel group; afounding member of Nando’s Chickenland; co-founder of Parker Gordon Associates;founder of Deloitte & Touche’s franchise division; senior partner of Franchising Plusand a partner in the highly successful Seattle Coffee Company chain.A past chairman of the Franchising Association of South Africa and namedFranchising Personality of the Year in 1995, Eric is a widely sought after strategist andspeaker on business renewal, motivation and expansion. His passion is the promotionof a strong entrepreneurial culture in South Africa, and he takes great pride in the factthat none of his three children work for a boss.