Demand for Life Insurance

This book, adopting machine learning techniques for the financial planning field, explores the demand for life insurance as seen in previous literature and both estimates and predicts the demand for the adoption of life insurance using these techniques. Previous studies used diverse perspectives, like actuarial and life span, in order to understand the demand for life insurance, though these approaches have shown inconsistent findings. Employing two theoretical backgrounds—ecological systemic theory and artificial intellectual methodology—this book explores a better estimation and a prediction of the demand for life insurance and will be of interest to academics and students of insurance, financial planning, and risk management.

Wookjae Heo is an assistant professor of Consumer Affairs at the South Dakota State University, USA. Prior to earning a PhD from the University of Georgia, USA, he had worked for a marketing consulting firm and received a MA Degree in Consumer Sciences from Seoul National University, South Korea. His main research interest is broadly about consumer behavioral intervention, financial stress on consumer behavior, demand of life insurance, and data mining/data analysis in consumer research.