XR and Metaverse

This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry. Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the metaverse. Showcasing cutting-edge research outputs, it will be of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.

Dr. M. Claudia tom Dieck is a Reader at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University (UK), and the Programme Chair of the annual International XR Conference. Her research interests include immersive technologies in the creative industries.Prof. Timothy Jung is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub at Manchester Metropolitan University (UK) and President of the International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness. Prof. Yen-Soon Kim, an accomplished scholar at the University of Nevada Las Vegas, USA, serves as an associate professor in the Department of Food & Beverage and Event Management. She is vice president of the International Association of Immersive Technology Innovation (IAITI). Her research focuses on pioneering and innovative robot technology, with applications ranging from the hospitality sector to the medical industry.