#Barbie and Social Media
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ESTIMATED DELIVERY: Possibly out of print
Format: Hardback
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
CONTRIBUTORS: Rebecca C. Hains
EAN: 9783031956102
COUNTRY: Switzerland
PAGES: 238
WEIGHT:
HEIGHT: 210 mm
PUBLISHED BY: Springer International Publishing AG
DATE PUBLISHED: 2025-10-02
CITY:
GENRE: BUSINESS & ECONOMICS / Marketing / General, DESIGN / Graphic Arts / Branding & Logo Design, SOCIAL SCIENCE / Media Studies
WIDTH: 148 mm
SPINE:
Book Themes:
Media studies: internet, digital media and society, Brands and branding
Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children's media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and Supernatural Youth in Media (2025). Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA. She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022); Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).
Format: Hardback
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
CONTRIBUTORS: Rebecca C. Hains
EAN: 9783031956102
COUNTRY: Switzerland
PAGES: 238
WEIGHT:
HEIGHT: 210 mm
PUBLISHED BY: Springer International Publishing AG
DATE PUBLISHED: 2025-10-02
CITY:
GENRE: BUSINESS & ECONOMICS / Marketing / General, DESIGN / Graphic Arts / Branding & Logo Design, SOCIAL SCIENCE / Media Studies
WIDTH: 148 mm
SPINE:
Book Themes:
Media studies: internet, digital media and society, Brands and branding
Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children's media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and Supernatural Youth in Media (2025). Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA. She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022); Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).
