This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
Format: Hardback
CONTRIBUTORS: Kobby Mensah
EAN: 9783319573724
COUNTRY: Switzerland
PAGES:
WEIGHT: 3947 g
HEIGHT: 210 cm
PUBLISHED BY: Springer International Publishing AG
DATE PUBLISHED: 2017-08-28
CITY:
GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / E-Commerce / Online Trading, POLITICAL SCIENCE / Political Ideologies / Democracy
WIDTH: 148 cm
SPINE:
Book Themes:
Elections and referenda / suffrage, Business strategy, Sales and marketing, Brands and branding, Online marketing / Social media marketing
Kobby Mensah is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).
