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Collaborative Customer Relationship Management

Alexander H. Kracklauer
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      FORMAT: Hardback

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      Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
      Format: Hardback CONTRIBUTORS: Alexander H. Kracklauer EAN: 9783540002277 COUNTRY: Germany PAGES: WEIGHT: 1290 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2003-08-08 CITY: GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 155 cm SPINE:

      Book Themes:

      Management and management techniques, Management of specific areas, Sales and marketing

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      Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
      Format: Hardback CONTRIBUTORS: Alexander H. Kracklauer EAN: 9783540002277 COUNTRY: Germany PAGES: WEIGHT: 1290 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2003-08-08 CITY: GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 155 cm SPINE:

      Book Themes:

      Management and management techniques, Management of specific areas, Sales and marketing

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      Be the first to write a review
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