This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.
Format: Paperback / softback
CONTRIBUTORS: Michael Müller-Bungart
EAN: 9783540723158
COUNTRY: Germany
PAGES:
WEIGHT: 653 g
HEIGHT: 235 cm
PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
DATE PUBLISHED: 2007-06-26
CITY:
GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Operations Research, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Industries / Media & Communications
WIDTH: 155 cm
SPINE:
Book Themes:
Management decision making, Sales and marketing, Operational research, Organizational theory and behaviour
From the reviews:
"The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. … Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating." (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)
