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Handbook of Strategic e-Business Management

Francisco J. Martínez-López
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      This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
      Format: CONTRIBUTORS: Francisco J. Martínez-López EAN: 9783662524794 COUNTRY: Germany PAGES: WEIGHT: 15314 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2016-08-23 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, COMPUTERS / Computer Science WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, Computer science

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      This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
      Format: CONTRIBUTORS: Francisco J. Martínez-López EAN: 9783662524794 COUNTRY: Germany PAGES: WEIGHT: 15314 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2016-08-23 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, COMPUTERS / Computer Science WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, Computer science

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      Be the first to write a review
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