FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

  • Not safe to deliver by Christmas NOTSANTA SAFE
    Leveraging Mobile Media

Leveraging Mobile Media

Valerie Feldmann
    Product form
      FORMAT: Paperback / softback

      R 3,036.15 Price and availability exclusive to website

      YOU COULD EARN 3,036.15 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 10 - 15 Business Days
      BUY NOW PAY LATER
      From R 506.02 per month!
      3x monthly payments of R 1,012.05 with
      4x fortnightly payments of R 759.03 with
      Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
      Format: Paperback / softback CONTRIBUTORS: Valerie Feldmann EAN: 9783790815757 COUNTRY: Germany PAGES: WEIGHT: 900 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2005-02-24 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Media & Communications, COMPUTERS / Computer Science, SCIENCE / General WIDTH: 155 cm SPINE:

      Book Themes:

      Society and Social Sciences, Sociology, Economics, Sales and marketing, Mathematical theory of computation

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
      Format: Paperback / softback CONTRIBUTORS: Valerie Feldmann EAN: 9783790815757 COUNTRY: Germany PAGES: WEIGHT: 900 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 2005-02-24 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Media & Communications, COMPUTERS / Computer Science, SCIENCE / General WIDTH: 155 cm SPINE:

      Book Themes:

      Society and Social Sciences, Sociology, Economics, Sales and marketing, Mathematical theory of computation

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account