Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process.
Format: Paperback / softback
CONTRIBUTORS: Alexander Brem
EAN: 9783834908339
COUNTRY: Germany
PAGES:
WEIGHT: 454 g
HEIGHT: 210 cm
PUBLISHED BY: Gabler
DATE PUBLISHED: 2008-03-26
CITY:
GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Production & Operations Management
WIDTH: 148 cm
SPINE:
Book Themes:
Business innovation, Management and management techniques
Dr. Alexander Brem promovierte bei Prof. Dr. Kai-Ingo Voigt am Lehrstuhl für Industriebetriebslehre der Universität Erlangen-Nürnberg. Er ist Gründer und Geschäftsführer der VEND consulting GmbH, Nürnberg.
