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Coordinating Internet Sales with Other Channels

Andreas Pinterits
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      Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
      Format: Paperback / softback CONTRIBUTORS: Andreas Pinterits EAN: 9783834908452 COUNTRY: Germany PAGES: WEIGHT: 314 g HEIGHT: 210 cm
      PUBLISHED BY: Gabler DATE PUBLISHED: 2009-01-15 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Information Management WIDTH: 148 cm SPINE:

      Book Themes:

      Business and Management, Business mathematics and systems, Sales and marketing, Business applications

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      Dr. Andreas Pinterits promovierte bei Univ.-Prof. Dr. Dr. h.c. Hans Robert Hansen am Institut für BWL und Wirtschaftsinformatik der Wirtschaftsuniversität Wien. Er ist als Consultant bei Deloitte tätig.
      Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
      Format: Paperback / softback CONTRIBUTORS: Andreas Pinterits EAN: 9783834908452 COUNTRY: Germany PAGES: WEIGHT: 314 g HEIGHT: 210 cm
      PUBLISHED BY: Gabler DATE PUBLISHED: 2009-01-15 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Information Management WIDTH: 148 cm SPINE:

      Book Themes:

      Business and Management, Business mathematics and systems, Sales and marketing, Business applications

      Customer Reviews

      Be the first to write a review
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      Dr. Andreas Pinterits promovierte bei Univ.-Prof. Dr. Dr. h.c. Hans Robert Hansen am Institut für BWL und Wirtschaftsinformatik der Wirtschaftsuniversität Wien. Er ist als Consultant bei Deloitte tätig.

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