Finding Growth

In Finding Growth, Nick van der Molen and Koen van Haeren reveal how organizations bridge the gap between abstract strategy and actual execution. This book offers a complete and visual framework through the Growth Canvas. Learn how to connect the in depth Customer Persona and the strategic Company Persona. Discover the method to seamlessly integrate the episodic customer journey with the mathematical Pirate Funnel to identify growth blocks. Next, transform traditional marketing into a continuous data driven growth machine by structurally experimenting through the Iteration Waterfall. This is the essential guide for professionals who want to structure sustainable business growth.

Nick van der Molen and Koen van Haeren are both affiliated with NHL Stenden University of Applied Sciences, where they use their academic background and practical experience to guide students and organizations. Nick is a senior lecturer and the founder of Flying Seahorse Consultancy, with a strong focus on innovation and applied business strategy. He translates complex subject matter into clear and workable concepts. Koen is a lecturer in International Marketing and focuses primarily on strategic management and business development. He uses his expertise to transform complex theories regarding market validation into directly applicable frameworks. Together they developed the Growth Canvas and authored the corresponding publications. Their combined expertise connects structured analysis with creative problem solving, aiming to unite departments and facilitate sustainable business growth for daily practice.