Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Álvaro Rocha holds the title of Honorary Professor and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management and BCS in Computer Science. He is Professor of Information Systems at the University of Lisbon, President of AISTI (the Iberian Association for Information Systems and Technologies), Chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter and Editor-in-Chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies).José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems”, “Marketing in agri-food – fundamentals and case studies”, “Gamification Model for SMEs” and “Marketing and Smart Technologies”.Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing.  He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.Ricardo Cayolla received Ph.D. in “Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects “Super-Humans” and “How Humans Learn”. Original researcher integrates research done in neuroscience. With a graduation in “Design Thinking for Business Innovation” from ESADE, he applies the research in several areas in the business world. He is Visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017. Sandra Loureiro (Ph.D.) is Associate Professor at Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), and she is Director of the Ph.D. in Management, specialization in Marketing, and the Ph.D. in Tourism Management. Her current research interests include relationships, tourism marketing and technologies related issues, such as VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Cleaner Production and Journal of Brand Management or Online Information Review. Zorica Bogdanović received Ph.D. and is Associate Professor at the Faculty of Organizational Sciences, Un