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Neuromarketing's Role in Sustainable Finance

Sanjay Taneja
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      Format: Multiple-component retail product CONTRIBUTORS: Sanjay Taneja EAN: 9798369391211 COUNTRY: United States PAGES: 632 WEIGHT: HEIGHT: 254 mm
      PUBLISHED BY: IGI Global DATE PUBLISHED: 2024-10-18 CITY: GENRE: BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Development / Sustainable Development WIDTH: 178 mm SPINE:

      Book Themes:

      Finance and the finance industry, Sales and marketing, Sustainability

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      |sanjay taneja - Editor|Prof. (Dr.) Sanjay Taneja is currently an Associate Professor at the Department of Management Studies, Graphic Era deemed to be University, India. His significant thrust areas are Accounting and Finance (Fin Tech, Green Finance), Risks, Insurance Management, Green Economics and Management of Innovation in Insurance. He holds a double master’s degree (MBA and M.Com.) in management with a specialization in Finance and Marketing. He received his PG degrees in Management (Gold Medalist) from Chaudhary Devi University, Sirsa, India in 2012. He earned his Doctor of Philosophy (Sponsored By ICSSR) in Banking and Finance entitled “An Appraisal of financial performance of Indian Banking Sector: A Comparative study of Public, Private and Foreign banks in 2016 from Chaudhary Devi University, Sirsa, India. He received his Post-Doctoral Degree from faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey entitled on “Impact of the European Green Deal on Carbon (CO 2) Emission in Turkey” in 2023. He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. He also has 2 e-books/1 text book/20 edited books (Emerald Publishing House/ Nova Science/ IGI/AAPs/ Bentham/ Cambridge Scholar and four book chapters to his credit (all are Scopus indexed). He has published several cases in Case Centre, ABDC-B and Scopus journals. He has three Indian patent published and two more patents filed for a grant in India. Dr. Taneja has 239 citations on Google Scholar with an h-index (9) and i10- index (9), Scopus Score- 904 Citations with 74 papers, h index -21. He has 460 citations on the research gate with an h-index of 14 (Research interest-311). He has attended/organized more than 50 conferences (National/International/ICSSR/AICTE) and 40 FDPs. Dr. Taneja has been invited as session chair, resource person, key-note speaker, and judge at various conferences in India and outside. He is also invited for guest lecture series at Usak University, Turkey, and other foreign universities. He has handled various Scopus/ABDC/Web of Science journals in the capacity of Special Issue Editor. He is also reviewer in several Scopus/ABDC/ABS journals. He received several academic awards/recognitions- Best Researcher, Best Teacher, award etc. Overall, he is very dynamic, creative, and positive individual. His motto in life is to grow and help others in growth. |Bhupinder Chahal - Editor|Dr. Bhupinder Pal Singh Chahal serves as an Adjunct Professor of Marketing at Yorkville University in Vancouver, BC, Canada, and concurrently holds roles as Faculty Administrator and Professor at Granville College, Vancouver. With a distinguished career spanning over 15 years in the realm of management education, Dr. Chahal boasts an impressive background as the Head of Department at Apex Institute of Technology (AIT-Management) within Chandigarh University, a QS Asia-ranked institution, where he dedicated 11 years of his pr
      Format: Multiple-component retail product CONTRIBUTORS: Sanjay Taneja EAN: 9798369391211 COUNTRY: United States PAGES: 632 WEIGHT: HEIGHT: 254 mm
      PUBLISHED BY: IGI Global DATE PUBLISHED: 2024-10-18 CITY: GENRE: BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Development / Sustainable Development WIDTH: 178 mm SPINE:

      Book Themes:

      Finance and the finance industry, Sales and marketing, Sustainability

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      Be the first to write a review
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      |sanjay taneja - Editor|Prof. (Dr.) Sanjay Taneja is currently an Associate Professor at the Department of Management Studies, Graphic Era deemed to be University, India. His significant thrust areas are Accounting and Finance (Fin Tech, Green Finance), Risks, Insurance Management, Green Economics and Management of Innovation in Insurance. He holds a double master’s degree (MBA and M.Com.) in management with a specialization in Finance and Marketing. He received his PG degrees in Management (Gold Medalist) from Chaudhary Devi University, Sirsa, India in 2012. He earned his Doctor of Philosophy (Sponsored By ICSSR) in Banking and Finance entitled “An Appraisal of financial performance of Indian Banking Sector: A Comparative study of Public, Private and Foreign banks in 2016 from Chaudhary Devi University, Sirsa, India. He received his Post-Doctoral Degree from faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey entitled on “Impact of the European Green Deal on Carbon (CO 2) Emission in Turkey” in 2023. He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. He also has 2 e-books/1 text book/20 edited books (Emerald Publishing House/ Nova Science/ IGI/AAPs/ Bentham/ Cambridge Scholar and four book chapters to his credit (all are Scopus indexed). He has published several cases in Case Centre, ABDC-B and Scopus journals. He has three Indian patent published and two more patents filed for a grant in India. Dr. Taneja has 239 citations on Google Scholar with an h-index (9) and i10- index (9), Scopus Score- 904 Citations with 74 papers, h index -21. He has 460 citations on the research gate with an h-index of 14 (Research interest-311). He has attended/organized more than 50 conferences (National/International/ICSSR/AICTE) and 40 FDPs. Dr. Taneja has been invited as session chair, resource person, key-note speaker, and judge at various conferences in India and outside. He is also invited for guest lecture series at Usak University, Turkey, and other foreign universities. He has handled various Scopus/ABDC/Web of Science journals in the capacity of Special Issue Editor. He is also reviewer in several Scopus/ABDC/ABS journals. He received several academic awards/recognitions- Best Researcher, Best Teacher, award etc. Overall, he is very dynamic, creative, and positive individual. His motto in life is to grow and help others in growth. |Bhupinder Chahal - Editor|Dr. Bhupinder Pal Singh Chahal serves as an Adjunct Professor of Marketing at Yorkville University in Vancouver, BC, Canada, and concurrently holds roles as Faculty Administrator and Professor at Granville College, Vancouver. With a distinguished career spanning over 15 years in the realm of management education, Dr. Chahal boasts an impressive background as the Head of Department at Apex Institute of Technology (AIT-Management) within Chandigarh University, a QS Asia-ranked institution, where he dedicated 11 years of his pr

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