Sustainable and Intelligent Territorial Marketing and Entrepreneurship

Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.

Lhoussaine Alla , Professor in Management Sciences at the National School of Applied Sciences, researcher at the LAREMEF Laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent teacher of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in training engineering, professional coaching and mentoring junior entrepreneurs. After a PhD thesis on creating value for the customer and its impact on the overall performance of companies, Pr Lhoussaine ALLA invested more in scientific research in marketing, through various scientific contributions in the form of participation in international symposiums and workshops and scientific publications, for various themes inherent to e-marketing, customer experience, commercial performance, Big Data Analytics Marketing, territorial marketing, territorial economic intelligence, etc. Pr Lhoussaine ALLA is also (co)editor of the e-book “Integrating Intelligence and Sustainability in Supply Chains. IGI Global. DOI: 10.4018/979-8-3693-0225-5” and Dirceteur de publication of the scientific journal “Alternatives Managériales et Economiques - AME”, indexed on the IMIST portal, . Pr Lhoussaine ALLA is also (co)coordinator of many scientific events devoted to marketing research. As much scientific and educational accumulation that the publisher aims to mobilize as potential to bring together imminent researchers and experts to share the fruits of their relevant and innovative research work in implementation, supervision, evaluation, control and reinvention of innovative solutions developed via Data Engineering and AI in Marketing. Bouchra Alj , Accredited Associate Professor in Faculty of Legal, Economic and Social Sciences of Mohammedia, Hassan II University, Casablanca, Morocco. Badr Bentalha teaches Supply Chain and Operations Management at National School Of Business and Management – Fez, Sidi Mohamed Ben Abdellah University – Morocco. Dr. Bentalha investigates the structural dynamics and control of complex networks, applying his findings to supply chain management, Industry 4.0, risk analysis, and digital supply chains. His pioneering research has established seminal academic and practical approaches for sustainable and intelligent supply chain optimization. Using optimization, simulation, control theory, and AI, he tackles real-world supply chain and operations challenges. His work emphasizes the intersection of supply chain management, operations research, industrial engineering, and digital technology. As a professor, he teaches undergraduate, graduate, and, doctoral courses in operations management, supply chain management, logistics, management information systems, and strategic management. Through guest lectures, webinars, and scholarly presentations, he engages students and fosters an active learning environment. He aims to equip future industry