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The real business lessons don't come with a manual--until now. If you've ever scaled too fast, felt overwhelmed by growth, or faced chaos with no road map, Need It, Don't Want It is your new playbook. Entrepreneur and fintech founder Jay Avigdor takes you on a reverse journey through the gritty realities of building a multimillion-dollar business. From funding nightmares to sleepless innovation, Jay reveals the overlooked truths behind what it really takes to grow--and keep growing. Written with humor, honesty, and hard-earned experience, this book skips the fluff and dives into the essential questions every founder must ask. Inside you'll learn how to: Navigate high-stakes decision-making with clarity and gritPrepare your infrastructure before growth happensLead with character in a cutthroat industryRecover stronger from business setbacksFind meaning beyond the moneyWhether you're an early-stage entrepreneur or managing massive momentum, this book will change how you think about risk, reward, and what success really demands. If you're not struggling, you're not succeeding.
The real business lessons don't come with a manual--until now. If you've ever scaled too fast, felt overwhelmed by growth, or faced chaos with no road map, Need It, Don't Want It is your new playbook. Entrepreneur and fintech founder Jay Avigdor takes you on a reverse journey through the gritty realities of building a multimillion-dollar business. From funding nightmares to sleepless innovation, Jay reveals the overlooked truths behind what it really takes to grow--and keep growing. Written with humor, honesty, and hard-earned experience, this book skips the fluff and dives into the essential questions every founder must ask. Inside you'll learn how to: Navigate high-stakes decision-making with clarity and gritPrepare your infrastructure before growth happensLead with character in a cutthroat industryRecover stronger from business setbacksFind meaning beyond the moneyWhether you're an early-stage entrepreneur or managing massive momentum, this book will change how you think about risk, reward, and what success really demands. If you're not struggling, you're not succeeding.
