Search results for "decoded"
Items we need to order for you
R 977.00
R 2,222.00
Decoded
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.¿Hip-hop¿s renaissance man drops a classic. . . . Heartfelt, More...passionate and slick.¿¿ Kirkus
R 1,140.00
R 684.00
R 1,780.00
R 793.69
R 426.00
Decoded
Decoded: New Essays on Zadie Smith examines the middle period of Zadie Smith’s illustrious career as a dynamic, experimental novelist of contemporary Black British writing. The five new essays in Decoded, written by innovative scholars in the fields of British literature and African Diasporic studies, bring together the most original and current analysis of Smith’s novels and literary criticism since the release of Smith’s NW (2012). Decoded includes discussions of NW, Swing Time, The Embassy of Cambodia, Grand Union, Changing My Mind, Feel Free, and Intimations. The essays delve into Smith’s philosophy about the role and responsibility of the artist, her ardent defense of the function of the novel in the digital age, and the connection between writers and readers. Also illuminated is Smith’s growth as a writer, her reconceptualization of racial identity, and shifting literary techniques from hysterical realism to social realism. Finally, the book discusses Smith's role as a public intellectua, and her evolution from an optimistic champion of multiculturalism to a subdued, austere realist who has broadened her social critique from the local to the global arena.
R 3,484.00
Decoded
Decoded: New Essays on Zadie Smith examines the middle period of Zadie Smith’s illustrious career as a dynamic, experimental novelist of contemporary Black British writing. The five new essays in Decoded, written by innovative scholars in the fields of British literature and African Diasporic studies, bring together the most original and current analysis of Smith’s novels and literary criticism since the release of Smith’s NW (2012). Decoded includes discussions of NW, Swing Time, The Embassy of Cambodia, Grand Union, Changing My Mind, Feel Free, and Intimations. The essays delve into Smith’s philosophy about the role and responsibility of the artist, her ardent defense of the function of the novel in the digital age, and the connection between writers and readers. Also illuminated is Smith’s growth as a writer, her reconceptualization of racial identity, and shifting literary techniques from hysterical realism to social realism. Finally, the book discusses Smith's role as a public intellectua, and her evolution from an optimistic champion of multiculturalism to a subdued, austere realist who has broadened her social critique from the local to the global arena.
R 1,242.00
R 617.01
R 397.00
Decoded
Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness.Decoded was an immediate success when it was published in 2002 in China. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, a character who is deeply flawed yet possessing exceptional intelligence, it tells a gripping story of genius, brilliance, insanity and human frailty.
R 340.00
R 458.00
Decoded
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approachTake a closer look at the Ferrero neuroscience study that supports JTBDSee updated and relevant case studies of JTBD at workDiscover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
R 556.00
R 184.00
R 433.00
R 440.31
R 331.00
R 6,154.00
R 183.00
R 519.00
R 278.90
R 550.00
R 397.00
R 305.00
R 457.00
R 763.00
Girl Decoded
'Bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global'Lucid and captivating' Max Tegmark, professor of physics at MIT and author of Life 3.0A captivating memoir that chronicles one woman's mission to humanise technology and what she learns about humanity along the way.Now more than ever, we find ourselves unable to express our true feelings through technology. Whether it's a misunderstood text, an oversimplified emoji or a Skype call that leaves us feeling lonely, when most of our communication is carried out through tech, the result is a virtual world that's lacking our humanity - a society lacking in empathy.Rana el Kaliouby discovered this when she left Cairo, a newly-married, Muslim woman, to take up her place at Cambridge University to study computer science. Many thousands of miles from home, she began to develop systems to help her better connect with her family. She started to pioneer the new field of Emotional Intelligence (EI). She now runs her company, Affectiva (the industry-leader in this emerging field) that builds EI into our technology and develops systems that understand humans the way we understand one another. This is the fascinating story of her mission to humanise technology and what she learns about humanity along the way.
R 340.00
R 586.86
R 696.31
R 428.00
R 324.00
R 458.00
R 304.00
R 305.00
R 577.00
R 608.00
R 458.00
R 764.00
R 548.00
Harrison Decoded
Brings together the output of a forty-year collaborative research project that unpicked and put into practice the fine details of John Harrison's extraordinary pendulum clock system. Harrison predicted that his unique method of making pendulum clocks could provide as much as one-hundred-times the stability of those made by his contemporaries. However, his final publication, which promised to describe the system, was a chaotic jumble of information, much of which hadnothing to do with clockwork. One contemporary reviewer of Harrison's book could only suggest that the end result was a product of Harrison's 'superannuated dotage.' The focus of this book centres on the making, adjusting, and testing of Clock B which was the subject of various trials at the Royal Observatory, Greenwich. The modern history of Clock B is accompanied by scientific analysis of the clock system, Clock B's performance, the methods of data-gathering alongside historical perspectives on Harrison's clockmaking, that of his contemporaries, and some evaluation of the possible influence of early 18th century scientific thought.
R 4,254.00
R 6,165.00
R 6,176.00
R 252.00
R 367.00
R 717.00
R 489.00
R 577.00
