Iron Hope

‘Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes’ – Cameron Hanes, New York Times bestselling author of EndureThe ultimate guide to mental toughness by James ‘Iron Cowboy’ Lawrence – the greatest endurance athlete in human history.In 2015, Lawrence set his third Guinness World Record by completing fifty full-distance triathlons in fifty states in fifty consecutive days – a 2.4 mile swim, 112 miles on a bike, then a 26.2 mile run, all in under seventeen hours each day. Pushing himself further, in 2021 at the age of forty-five he set out to complete one hundred triathlons in one hundred days - a challenge so difficult that he wondered if he would survive it. By persevering, he hoped to inspire people to do the same for whatever difficulties they may be going through.Lawrence has subjected his body to exhaustive physical testing, to every genetic analysis known to science. The stunning discovery is that, physically, he is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.Vividly describing how how he got through the 100 triathlons, and including practical advice for achieving your goals, in this life-changing book he reveals how to:Say yes to opportunitiesDevelop confidenceOvercome obstacles holding you backForge an iron will by making and keeping small promisesFoster hope and resiliencePage by page, point by point, Iron Hope shows you how to reach for your dreams, whatever they are and accomplish big things.

James Lawrence, aka ‘The Iron Cowboy’, has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: the Conquer 100. From 1 March 2021 to 9 June 2021, James Lawrence raced a full-distance triathlon every single day. That’s 140.6 miles a day for one hundred consecutive days, totalling 14,060 miles.James is a professional speaker and, in 2022, he attended sixty-five events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently achieves higher scores.