Indistractable

'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind'A guide to staying focused in an age of constant distraction' Guardian‘Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig'Does exactly as it promises. Amazing' Chris Evans'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington

Indistractable zeroes in on one of the biggest challenges of our time: managing our attention. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being, Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Your brain (not to mention your spouse, your kids, and your friends) will thank you for reading it, Eyal argues with impeccable logic, Now there’s a way we can regain our ability to focus, Part self-help guide and part-explainer for the ways in which technology can worm its way into our daily lives

Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.