Business Biography

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter. When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist. His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive. At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. “I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,” he said. It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?  

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Harry Oppenheimer, the international gold-and-diamond magnate, presided over the corporate dynasty of Anglo American and De Beers for more than 25 years. Famed for his wealth and his companies’ economic power, he straddles the history of 20th-century South Africa like a colossus. Yet, two decades after his death, the Oppenheimer empire is no more. As the political opposition’s key financial backer, the founder (along with Anton Rupert) of the Urban Foundation after the Soweto uprising in 1976, and a ubiquitous philanthropist, Oppenheimer helped propel the process of reform. Nevertheless, in some quarters he is demonised as the archetype of ‘white monopoly capital’ and scapegoated, along with Nelson Mandela, for the country’s disappointing democratic dividends. In the first, full-scale biography of Oppenheimer, based on unrestricted access to his subject’s private papers and extensive interviews with family members and close associates, Michael Cardo eschews both the corporate hype and the political propaganda to produce a vivid, fully rounded portrait. He tackles thorny questions of legacy and Oppenheimer’s complicity with the oppressive racial order of the past. Cardo brings to life the places, people, events and relationships that shaped Harry Oppenheimer’s long and rich career at the intersection of business and politics. From the diamond fields of Kimberley, where Harry’s father, Ernest Oppenheimer, arrived to seek his fortune, through the heir’s long apprenticeship, to his emergence on the world stage as a magnate and ‘monarch’ in his own right, Cardo traces the evolution of a dynasty.

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Whitey Basson, remarkable business leader, is often hailed as a 'genius' by his peers. Basson became a legend when, in the most famous takeover deal in SA, he bought OK Bazaars for the nominal sum of a single Rand. In this authorised biography, the award-winning financial journalist Niel Joubert pieces together the complex, fascinating story of how Basson grew Shoprite from eight small stores valued at R1 million into the largest retailer in Africa, and the 35th largest retailer in the world. Based on years of research, including many hours spent with Basson, Joubert traces his life in colourful detail, from a Porterville farm, to Pep Stores, to where he sets out to apply the 'Pep formula' to the unforgiving world of food. Starting from a small office filled with boxes, Basson built Shprite via growth and acquisitions, swallowing Grand Bazaars, Checkers, and others before the famous OK Bazaars deal, and finally reaching his lifelong target of eclipsing Pick n Pay.

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'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.   But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.  A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world. 

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Die verstommende storie van ’n sakelegende wat een van Afrika se welvarendste maatskappye uit niks opgebou het. Wat was Anton Rupert se geheim? Sy sienings oor die skepping van werk en welvaart in ’n sukkelende ekonomie, is sy blywende nalatenskap met diepgaande lesse vir Suid-Afrika vandag. Sy storie is meer relevant as ooit. Hier vertel die gesoute sakeskrywer Ebbe Dommisse die volle verhaal, met kleur en anekdotes, in dié opgedateerde uitgawe van sy hoogaangeskrewe biografie van Rupert.

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