Small Business – Big Plans
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Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media
CONTRIBUTORS: Catherine Black, Belinda Mountain
EAN: 9780795710704
COUNTRY: South Africa
PAGES:
WEIGHT: 500 g
HEIGHT: 234 cm
PUBLISHED BY: Kwela Books
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, SELF-HELP / Personal Growth / Success
WIDTH: 152 cm
SPINE:
Book Themes:
Advice on careers and achieving success
Book Partnerships
For the Fans
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media
CONTRIBUTORS: Catherine Black, Belinda Mountain
EAN: 9780795710704
COUNTRY: South Africa
PAGES:
WEIGHT: 500 g
HEIGHT: 234 cm
PUBLISHED BY: Kwela Books
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, SELF-HELP / Personal Growth / Success
WIDTH: 152 cm
SPINE:
Book Themes:
Advice on careers and achieving success
