FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Designing for Growth Field Book

Jeanne Liedtka, Tim Ogilvie

    Product form
      FORMAT: Paperback / softback

      R 452.00 Price and availability exclusive to website

      YOU COULD EARN 452 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Back-order only, ETA unknown but significant delays
      BUY NOW PAY LATER
      From R 75.33 per month!
      3x monthly payments of R 150.66 with
      4x fortnightly payments of R 113.00 with

      Format:

      Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
      CONTRIBUTORS: Jeanne Liedtka, Tim Ogilvie EAN: 9780231187893 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 216 cm
      PUBLISHED BY: Columbia University Press DATE PUBLISHED: 2019-04-30 CITY: GENRE: BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, DESIGN / Product WIDTH: 216 cm SPINE:

      Book Themes:

      Business innovation, Research and development management

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.

      Format:

      Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
      CONTRIBUTORS: Jeanne Liedtka, Tim Ogilvie EAN: 9780231187893 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 216 cm
      PUBLISHED BY: Columbia University Press DATE PUBLISHED: 2019-04-30 CITY: GENRE: BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, DESIGN / Product WIDTH: 216 cm SPINE:

      Book Themes:

      Business innovation, Research and development management

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account