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‘This is your new fashion bible’ IdThe best-selling Chanel Catwalk was the first book to gather every Chanel collection ever created by Karl Lagerfeld in a single volume. Now fully updated to include Lagerfeld’s final collections for the house and those of his right-hand and successor, Virginie Viard, this revised edition includes twenty-eight new collections. This definitive publication features a concise history of Karl Lagerfeld and Virginie Viard’s time at Chanel as well as brief biographical profiles of each designer. The collections (from Haute Couture and Ready-to-Wear to Cruise and Métier d’arts) are organized chronologically. Each one is introduced by a short text unveiling its influences and highlights and illustrated with carefully curated catwalk images, showcasing hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and of course the top fashion models who wore them on the runway. A rich reference section, including an extensive index, concludes the book.

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The first comprehensive overview of Chloé’s collections presented through catwalk photography, published in collaboration with Chloé to celebrate the house’s 70th anniversary in 2022. Founded by Egyptian-born Gaby Aghion in 1952, Chloé pioneered luxury ready-to-wear that was all about ease and femininity, offering an elegant haute bohemian style for the modern, liberated Parisienne. Resolutely contemporary, the house spotted and hired a young Karl Lagerfeld as early as the 1960s: he stayed for over two decades, achieving fame and recognition worldwide through his Chloé work, before Stella McCartney (and her then assistant Phoebe Philo) succeeded him straight out of fashion school. This definitive publication opens with a concise history of the house of Chloé before exploring the collections themselves, which are organized chronologically. Each new era in Chloé’s history opens with a brief overview and biography of the new designer, while individual collections are introduced by a short text unveiling their influences and highlights, and illustrated with carefully curated catwalk images. A rich reference section, including an extensive index, concludes the book. After Chanel, Dior, Louis Vuitton, Yves Saint Laurent, Prada, Vivienne Westwood and Versace, Chloé is the eighth in a series of high-end, cloth-bound books that offer an unrivalled overview of the collections of the world’s top fashion houses through original catwalk photography.

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GOLD Winner of the Junior Design Awards in the Best Designed/Illustrated Book for Children categoryWhat does a venus fly trap eat? How strong is a giant water lily? Does a cactus flower? The newest addition to Yuval Zommer’s bestselling series answers these questions and more as it introduces young children to all kinds of colourful, carnivorous, weird and wonderful flowering plants from around the world. It opens with introductory spreads on how to be a botanist; how to recognise different types of flowers; the life-cycle of a plant; flower anatomy; and the seven types of animal pollinators including bats, birds and beetles. Subsequent spreads, illustrated within various habitats, are dedicated to specific varieties of plants, including the carnivorous venus flytrap, the giant water lily and the weird and wonderful corpse flower. Readers will enjoy learning about different edible flowers and why flowers are fragrant or colourful, not to mention grisly details about carnivorous and poisonous flowers.

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‘The go-to for all things Vuitton’ TatlerFounded as a luxury leather goods house in 1854, Louis Vuitton was for many decades one of the world’s leading trunk and accessories makers. It was after launching its first fashion collections in 1998, however, that the house reached unprecedented global fame, and pioneered high-profile collaborations with artists such as Richard Prince, Takashi Murakami and Stephen Sprouse.Louis Vuitton Catwalk is a complete and unrivalled overview of the world’s top fashion house. The book opens with a concise history of the house, followed by brief biographical profiles of Marc Jacobs, the first creative director 1998–2014, and Nicolas Ghesquière, who helms the brand today, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with carefully curated catwalk images. Showcasing hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway, from Naomi Campbell and Gisele to Kate Moss and Cara Delevingne. A rich reference section, including an extensive index, concludes the book.

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

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A monograph on leading South African architecture studio SAOTA. Light Space Life is the first monograph from internationally recognised South African architecture studio SAOTA, known for crafting exceptional modern buildings that forge powerful connections to their extraordinary settings. Presenting memorable and distinctive residences selected from its wide-ranging global output, the book celebrates thirty-five years of innovative residential design from Lagos to Los Angeles, including houses from the dramatic South African coast where it all began. SAOTA is led by Stefan Antoni, Philip Olmesdahl, Greg Truen, Philippe Fouché, Mark Bullivant and Logen Gordon, and has designed luxury residential and commercial projects on six continents. With reference to South African Modernism, and a grounding in the International style, its projects take advantage of wildly beautiful settings, and are rooted in place by the relationship between the building and its site. The practice cites spirit of enquiry and close examination of function and form as hallmarks of its work, as well as the use of the most current technology, including virtual reality, in its design processes. This monograph features twenty-three recent residential projects from around the world, with a particular focus on Africa, illustrated with colour photography and including a foreword by SAOTA’s client Reni Folawiyo, founder of the West African fashion label, Alara.

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In 1984, photographers Martha Cooper and Henry Chalfant captured the imagination of a generation with Subway Art, a groundbreaking book documenting the work of graffiti writers who illegally painted subway cars in New York City. The 2009 edition of the book is now available in a new, slightly reduced format. Henry Chalfant's images of the trains retain their impact, while Martha Cooper's narrative pictures tell the story. In the introductions, the authors recall how they gained entry to the New York graffiti community in the 1970s and 1980s and describe the techniques that they used to photograph it. Afterwords report how the lives of the original subway artists have unfolded, and chronicle the end of the subway graffiti scene in the late 1980s and its unexpected rebirth as a global art movement. This is an essential book for all fans of graffiti, stunning photography and 1980s-cool.

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One of the most thought-provoking and influential designers in the world – she once declared 'the only reason I'm in fashion is to destroy the word "conformity"' – Vivienne Westwood reinvented, changed and challenged the world of fashion for over five decades. Celebrating 40 years of catwalk collections, this book records the inimitable creations imagined by Vivienne Westwood since her first runway show in 1981, as well as those designed by her husband and long-time collaborator, Andreas Kronthaler. Complete with an introduction and collection texts by Alexander Fury, and biographies written by the designers themselves, Vivienne Westwood Catwalk offers a rare opportunity to chart the development of a uniquely creative fashion house. After Chanel, Dior, Louis Vuitton, Yves Saint Laurent and Prada, Vivienne Westwood – is the sixth new volume in the best-selling Catwalk series, which offers an unrivalled overview of the collections of the world’s top fashion houses through original catwalk photography.With 1300 illustrations in colour

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An all-time bestseller, Dolf de Roos?s classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. You?ll learn why real estate is such a reliable moneymaker and how to achieve the biggest return possible on your investment. Full of time-honored wisdom, proven tactics, and quick-and-easy tips, this book shows you how to find the best properties with the most potential, analyze deals, negotiate and submit offers, effectively manage properties, and dramatically increase the value of your real estate without spending much money. If you want to be your own boss and quit the nine-to-five life, Real Estate Riches shows you how.

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Berkshire Hathaway has had consistently high earnings and profits despite the ups and downs of the overall stock market during the decade to 2003. This book provides an easy-to-understand examination of how Berkshire Hathaway is managed and why it is the ideal investment for so many people. The author discusses a wide range of topics from how investments are selected, company management, the annual shareholder meeting, stock performance and more.

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Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targetsMake the Fourth Degree a way of life and defy mediocrityDiscover the time management mythGet the exact reasons why people fail and others succeedKnow the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

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In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

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When Warren Buffett Speaks. . . people listen. "If people want to improve their investing skills, it has to help to study how the Master does it. This short book outlines Buffett's philosophy and techniques." —Peter S. Lynch, Fidelity Investments "Common sense with a deft irony . . ." —John C. Bogle, founder of The Vanguard Group and author, The Little Book of Common Sense Investing "It was Warren Buffett's thoughts and philosophy that first captivated investors. Janet Lowe has done us all a great service by collecting and arranging Warren Buffett's wit and wisdom in an easy-to-read and enjoyable book." —Robert G. Hagstrom, Portfolio Manager, Legg Mason Growth Trust mutual fund, and author, The Warren Buffett Way, Second Edition "A must-read. Buffett's wit and wisdom is a roadmap for anyone looking to succeed in business, investing, and life." —Steve Halpern, Editor, www.thestockadvisors.com

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A comprehensive value investing framework for the individual investor In a straightforward and accessible manner, The Dhandho Investor lays out the powerful framework of value investing. Written with the intelligent individual investor in mind, this comprehensive guide distills the Dhandho capital allocation framework of the business savvy Patels from India and presents how they can be applied successfully to the stock market. The Dhandho method expands on the groundbreaking principles of value investing expounded by Benjamin Graham, Warren Buffett, and Charlie Munger. Readers will be introduced to important value investing concepts such as "Heads, I win! Tails, I don't lose that much!," "Few Bets, Big Bets, Infrequent Bets," Abhimanyu's dilemma, and a detailed treatise on using the Kelly Formula to invest in undervalued stocks. Using a light, entertaining style, Pabrai lays out the Dhandho framework in an easy-to-use format. Any investor who adopts the framework is bound to improve on results and soundly beat the markets and most professionals.

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Encompassing more than a decade of research around the globe, this book shows that cultural capital has far more impact than politics, prejudice, or genetics on the social and economic fates of minorities, nations, and civilization.

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In this classic work of developmental psychology, renowned psychiatrist and the co-author of the #1 New York Times bestseller What Happened to You? reveals how trauma affects children-and outlines the path to recovery."Fascinating and upbeat.... Dr. Perry is both a world-class creative scientist and a compassionate therapist." -Mary Pipher, PhD, author of Reviving OpheliaHow does trauma affect a child's mind-and how can that mind recover?Child psychiatrist Dr. Bruce D. Perry has helped children faced with unimaginable horror: genocide survivors, murder witnesses, kidnapped teenagers, and victims of family violence. In the classic The Boy Who Was Raised as a Dog, Dr. Perry tells their stories of trauma and transformation and shares their lessons of courage, humanity, and hope. Deftly combining unforgettable case histories with his own compassionate, insightful strategies for rehabilitation, Perry explains what happens to children's brain when they are exposed to extreme stress-and reveals the unexpected measures that can be taken to ease such pain and help them grow into healthy adults. Only when we understand the science of the mind and the power of love and nurturing can we hope to heal the spirit of even the most wounded child.

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A New York Times Science BestsellerWhat if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso, weren't even told they existed? Alas, this is how math is taught, and so for most of us it becomes the intellectual equivalent of watching paint dry.In Love and Math , renowned mathematician Edward Frenkel reveals a side of math we've never seen, suffused with all the beauty and elegance of a work of art. In this heartfelt and passionate book, Frenkel shows that mathematics, far from occupying a specialist niche, goes to the heart of all matter, uniting us across cultures, time, and space. Love and Math tells two intertwined stories: of the wonders of mathematics and of one young man's journey learning and living it. Having braved a discriminatory educational system to become one of the twenty-first century's leading mathematicians, Frenkel now works on one of the biggest ideas to come out of math in the last 50 years: the Langlands Program.Considered by many to be a Grand Unified Theory of mathematics, the Langlands Program enables researchers to translate findings from one field to another so that they can solve problems, such as Fermat's last theorem, that had seemed intractable before.At its core, Love and Math is a story about accessing a new way of thinking, which can enrich our lives and empower us to better understand the world and our place in it. It is an invitation to discover the magic hidden universe of mathematics.

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The provocative bestseller explaining the decline of power in the twenty-first century -- in government, business, and beyond.br> Power is shifting -- from large, stable armies to loose bands of insurgents, from corporate leviathans to nimble start-ups, and from presidential palaces to public squares. But power is also changing, becoming harder to use and easier to lose. In The End of Power, award-winning columnist and former Foreign Policy editor MoiséNaíilluminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naíexplains how the end of power is reconfiguring our world."The End of Power will . . . change the way you look at the world." -- Bill Clinton"Extraordinary." -- George Soros"Compelling and original." -- Arianna Huffington"A fascinating new perspective . . . Naímakes eye-opening connections." -- Francis Fukuyama

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Intellectuals and Race is a radical book in the original sense of one that goes to the root of the problem. The role of intellectuals in racial strife is explored in an international context that puts the American experience in a wholly new light. The views of individual intellectuals have spanned the spectrum, but the views of intellectuals as a whole have tended to cluster. Indeed, these views have clustered at one end of the spectrum in the early twentieth century and then clustered at the opposite end of the spectrum in the late twentieth century. Moreover, these radically different views of race in these two eras were held by intellectuals whose views on other issues were very similar in both eras. Intellectuals and Race is not, however, a book about history, even though it has much historical evidence, as well as demographic, geographic, economic and statistical evidence- all of it directed toward testing the underlying assumptions about race that have prevailed at times among intellectuals in general, and especially intellectuals at the highest levels. Nor is this simply a theoretical exercise. The impact of intellectuals' ideas and crusades on the larger society, both past and present, is the ultimate concern. These ideas and crusades have ranged widely from racial theories of intelligence to eugenics to "social justice" and multiculturalism. In addition to in-depth examinations of these and other issues, Intellectuals and Race explores the incentives, the visions and the rationales that drive intellectuals at the highest levels to conclusions that have often turned out to be counterproductive and even disastrous, not only for particular racial or ethnic groups, but for societies as a whole.

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In this fifth edition of Basic Economics , Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics , which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.

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Thomas Sowell "both surprises and overturns received wisdom" in this indispensable examination of widespread economic fallacies (The Economist)Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues-and does so in a lively manner and without requiring any prior knowledge of economics by the reader. These include many beliefs widely disseminated in the media and by politicians, such as mistaken ideas about urban problems, income differences, male-female economic differences, as well as economics fallacies about academia, about race, and about Third World countries. One of the themes of Economic Facts and Fallacies is that fallacies are not simply crazy ideas but in fact have a certain plausibility that gives them their staying power-and makes careful examination of their flaws both necessary and important, as well as sometimes humorous. Written in the easy-to-follow style of the author's Basic Economics, this latest book is able to go into greater depth, with real world examples, on specific issues.

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The Pleasure of Finding Things Out is a magnificent treasury of the best short works of Richard P. Feynman,from interviews and speeches to lectures and printed articles. A sweeping, wide-ranging collection, it presents an intimate and fascinating view of a life in science-a life like no other. From his ruminations on science in our culture to his Nobel Prize acceptance speech, this book will fascinate anyone interested in the world of ideas.

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What are the most common dreams and why do we have them? What does a dream about death mean? What do dreams of swimming, failing, or flying symbolize? First published by Sigmund Freud in 1899, The Interpretation of Dreams considers why we dream and what it means in the larger picture of our psychological lives. Delving into theories of manifest and latent dream content, the special language of dreams, dreams as wish fulfillments, the significance of childhood experiences, and much more, Freud, widely considered the father of psychoanalysis," thoroughly and thoughtfully examines dream psychology. Encompassing dozens of case histories and detailed analyses of actual dreams, this landmark text presents Freud's legendary work as a tool for comprehending our sleeping experiences. Renowned for translating Freud's German writings into English, James Strachey,with the assistance of Anna Freud,first published this edition in 1953. Incorporating all textual alterations made by Freud over a period of thirty years, it remains the most complete translation of the work in print. Completely redesigned and available for the first time in trade paperback

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This book is the culmination of 15 years of research and travels that have taken the author completely around the world twice, as well as on other travels in the Mediterranean, the Baltic, and around the Pacific rim. Its purpose has been to try to understand the role of cultural differences within nations and between nations, today and over centuries of history, in shaping the economic and social fates of peoples and of whole civilizations. Focusing on four major cultural areas(that of the British, the Africans (including the African diaspora), the Slavs of Eastern Europe, and the indigenous peoples of the Western Hemisphere, Conquests and Cultures reveals patterns that encompass not only these peoples but others and help explain the role of cultural evolution in economic, social, and political development.

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Ken Follett's extraordinary historical epic, the Century Trilogy, reaches its sweeping, passionate conclusion. In Fall of Giants and Winter of the World, Ken Follett followed the fortunes of five international families-American, German, Russian, English, and Welsh-as they made their way through the twentieth century. Now they come to one of the most tumultuous eras of all: the 1960s through the 1980s, from civil rights, assassinations, mass political movements, and Vietnam to the Berlin Wall, the Cuban Missile Crisis, presidential impeachment, revolution-and rock and roll. East German teacher Rebecca Hoffmann discovers she's been spied on by the Stasi for years and commits an impulsive act that will affect her family for the rest of their lives. . . . George Jakes, the child of a mixed-race couple, bypasses a corporate law career to join Robert F. Kennedy's Justice Department and finds himself in the middle of not only the seminal events of the civil rights battle but a much more personal battle of his own. . . . Cameron Dewar, the grandson of a senator, jumps at the chance to do some official and unofficial espionage for a cause he believes in, only to discover that the world is a much more dangerous place than he'd imagined. . . . Dimka Dvorkin, a young aide to Nikita Khrushchev, becomes an agent both for good and for ill as the United States and the Soviet Union race to the brink of nuclear war, while his twin sister, Tanya, carves out a role that will take her from Moscow to Cuba to Prague to Warsaw-and into history.

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Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand’s magnum opus: a philosophical revolution told in the form of an action thriller—nominated as one of America’s best-loved novels by PBS’s The Great American Read.Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves?You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy...why a great steel industrialist is working for his own destruction...why a composer gives up his career on the night of his triumph...why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill.Atlas Shrugged, a modern classic and Rand’s most extensive statement of Objectivism—her groundbreaking philosophy—offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century’s leading artists.

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#1 New York Times Bestseller "Absorbing . . . impossible to resist." -The Washington Post As Europe erupts, can one young spy protect his queen? Ken Follett takes us deep into the treacherous world of powerful monarchs, intrigue, murder, and treason with his magnificent epic, A Column of Fire-the chronological latest in the Kingsbridge series, following The Pillars of the Earth, World Without End, and the prequel, The Evening and the Morning. In 1558, the ancient stones of Kingsbridge Cathedral look down on a city torn apart by religious conflict. As power in England shifts precariously between Catholics and Protestants, royalty and commoners clash, testing friendship, loyalty, and love. Ned Willard wants nothing more than to marry Margery Fitzgerald. But when the lovers find themselves on opposing sides of the religious conflict dividing the country, Ned goes to work for Princess Elizabeth. When she becomes queen, all Europe turns against England. The shrewd, determined young monarch sets up the country's first secret service to give her early warning of assassination plots, rebellions, and invasion plans. Over a turbulent half century, the love between Ned and Margery seems doomed as extremism sparks violence from Edinburgh to Geneva. Elizabeth clings to her throne and her principles, protected by a small, dedicated group of resourceful spies and courageous secret agents. The real enemies, then as now, are not the rival religions. The true battle pitches those who believe in tolerance and compromise against the tyrants who would impose their ideas on everyone else-no matter what the cost. Exciting and ambitious, and set during one of the most turbulent and revolutionary times in history, A Column of Fire will delight longtime fans of the Kingsbridge series and serve as the perfect introduction for readers new to Ken Follett.

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This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it too.Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 per cent of runs at a lower intensity and just 20 per cent at a higher intensity - is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, 80/20 Running is a hands-on guide for runners of all levels with training programs for 5k, 10k, half-marathon and marathon distances.In 80/20 Running you'll discover how to transform your workouts to avoid burnout.Runs will become more pleasant and less drainingYou'll carry less fatigue from one run to the nextYour performance will improve in the few high-intensity runsYour fitness levels will reach new heights

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