Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refi ned his Pitch To Win programme for fi ve years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book. In it he reveals: • The number one reason a winning pitch gets chosen over the competition. • The mindset of people who win the most pitches. • A step by step guide to creating and delivering a winning pitch script. • How to reduce nervousness and develop ‘big pitch temperament’. • How to win without being salesy. • How to win with integrity, by living your purpose.