FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

British General Election of 1987

David Butler, Dennis Kavanagh
    Product form
      FORMAT: Hardback

      R 3,112.17 Price and availability exclusive to website

      YOU COULD EARN 3,112.17 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 10 - 15 Business Days
      BUY NOW PAY LATER
      From R 518.69 per month!
      3x monthly payments of R 1,037.39 with
      4x fortnightly payments of R 778.04 with
      The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.
      Format: CONTRIBUTORS: David Butler, Dennis Kavanagh EAN: 9780333446126 COUNTRY: United Kingdom PAGES: WEIGHT: 700 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1988-03-15 CITY: GENRE: POLITICAL SCIENCE / Political Ideologies / Democracy, POLITICAL SCIENCE / World / European WIDTH: 140 cm SPINE:

      Book Themes:

      Europe, Politics and government, Elections and referenda / suffrage

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.
      Format: CONTRIBUTORS: David Butler, Dennis Kavanagh EAN: 9780333446126 COUNTRY: United Kingdom PAGES: WEIGHT: 700 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1988-03-15 CITY: GENRE: POLITICAL SCIENCE / Political Ideologies / Democracy, POLITICAL SCIENCE / World / European WIDTH: 140 cm SPINE:

      Book Themes:

      Europe, Politics and government, Elections and referenda / suffrage

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account