In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
CONTRIBUTORS: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin ManeyEAN: 9780349411361COUNTRY: United KingdomPAGES: WEIGHT: 334 gHEIGHT: 234 cm
PUBLISHED BY: Little, Brown Book GroupDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / GeneralWIDTH: 157 cmSPINE:
Book Themes:
Business strategy
I can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley., Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity., Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies., Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen., Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
Book Partnerships
For the Fans
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
CONTRIBUTORS: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin ManeyEAN: 9780349411361COUNTRY: United KingdomPAGES: WEIGHT: 334 gHEIGHT: 234 cm
PUBLISHED BY: Little, Brown Book GroupDATE PUBLISHED: CITY: GENRE: BUSINESS & ECONOMICS / GeneralWIDTH: 157 cmSPINE:
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
I was truly blessed to hear this book read aloud by the author herself. As a teacher, I have to give Refiloe five stars as she held those six year old's in the palm of her hand. If any of you know children, you know they have the concentration of a flea! The children, however, were spellbound, for just under a hour. When I reflected back on how successful the author's visit was I realized, it was the content of the book that captured their hearts. Every child could relate to one or other theme that was addressed in this beautifully illustrated book. If truth be told, it was also magnificently presented. Refiloe is a dynamic orator. Many more schools need to have her books on their library shelves and allow her to grace them with her presence.
Overall, "Atomic Habits" is a must-read for anyone looking to understand the science of habit formation and make lasting changes in their behaviour. Clear's insights and strategies are applicable to individuals in all walks of life, from students and professionals to athletes and entrepreneurs.