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Cool Nations

Katja Valaskivi
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      Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
      Format: CONTRIBUTORS: Katja Valaskivi EAN: 9780367869403 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-12-12 CITY: GENRE: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General WIDTH: 156 cm SPINE:

      Book Themes:

      Society and culture: general, Media studies, Social and ethical issues, Sociology, International relations

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      Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.
      Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
      Format: CONTRIBUTORS: Katja Valaskivi EAN: 9780367869403 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2019-12-12 CITY: GENRE: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General WIDTH: 156 cm SPINE:

      Book Themes:

      Society and culture: general, Media studies, Social and ethical issues, Sociology, International relations

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      Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.

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