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    Polling Matters

Polling Matters

Frank Newport
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      Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

      Format: Hardback CONTRIBUTORS: Frank Newport EAN: 9780446530644 COUNTRY: United States PAGES: 320 WEIGHT: HEIGHT: 6 mm
      PUBLISHED BY: Grand Central Publishing DATE PUBLISHED: 2004-08-19 CITY: GENRE: POLITICAL SCIENCE / Public Opinion Polling WIDTH: 3 mm SPINE:

      Book Themes:

      Public opinion and polls

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      Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

      Format: Hardback CONTRIBUTORS: Frank Newport EAN: 9780446530644 COUNTRY: United States PAGES: 320 WEIGHT: HEIGHT: 6 mm
      PUBLISHED BY: Grand Central Publishing DATE PUBLISHED: 2004-08-19 CITY: GENRE: POLITICAL SCIENCE / Public Opinion Polling WIDTH: 3 mm SPINE:

      Book Themes:

      Public opinion and polls

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