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Cotton's Renaissance

George David Smith, Timothy Curtis Jacobson
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      Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public–private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.
      Format: CONTRIBUTORS: George David Smith, Timothy Curtis Jacobson EAN: 9780521808279 COUNTRY: United Kingdom PAGES: WEIGHT: 680 g HEIGHT: 230 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 2001-09-17 CITY: GENRE: HISTORY / United States / General WIDTH: 160 cm SPINE:

      Book Themes:

      North America (USA and Canada), 20th century, c 1900 to c 1999, Economic history, Agribusiness and primary industries, History of the Americas

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      Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public–private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.
      Format: CONTRIBUTORS: George David Smith, Timothy Curtis Jacobson EAN: 9780521808279 COUNTRY: United Kingdom PAGES: WEIGHT: 680 g HEIGHT: 230 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 2001-09-17 CITY: GENRE: HISTORY / United States / General WIDTH: 160 cm SPINE:

      Book Themes:

      North America (USA and Canada), 20th century, c 1900 to c 1999, Economic history, Agribusiness and primary industries, History of the Americas

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