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    Writing Copy For Dummies

Writing Copy For Dummies

J Kranz
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      Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
      Format: CONTRIBUTORS: J Kranz EAN: 9780764569692 COUNTRY: United States PAGES: WEIGHT: 581 g HEIGHT: 234 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2004-10-29 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Writing / General, LANGUAGE ARTS & DISCIPLINES / Editing & Proofreading WIDTH: 191 cm SPINE:

      Book Themes:

      Writing and editing guides

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      Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
      Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
      Format: CONTRIBUTORS: J Kranz EAN: 9780764569692 COUNTRY: United States PAGES: WEIGHT: 581 g HEIGHT: 234 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2004-10-29 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Writing / General, LANGUAGE ARTS & DISCIPLINES / Editing & Proofreading WIDTH: 191 cm SPINE:

      Book Themes:

      Writing and editing guides

      Customer Reviews

      Be the first to write a review
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      (0)
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      Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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