Introducing Multimodality

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:formulating research questionscollecting research materialsassessing and developing methods of transcriptionconsidering the ethical dimensions of multimodal researchWith a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources are available on the Student and Instructor website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Carey Jewitt is Professor of Technology and Learning in the Department of Culture, Communication and Media at the Faculty of Education and Society, University College London. She is founding co-editor of the journal Multimodality & Society and has authored/co-authored and edited several books and journal articles in this area, including The Routledge Handbook of Multimodal Analysis and most recently Digital Touch.Jeff Bezemer is Professor of Communication and Head of the Department of Culture, Communication and Media at the Institute of Education, University College London. He regularly publishes on multimodal interaction in healthcare, and is the co-author of Multimodality, Learning and Communication.Kay O’Halloran is Chair Professor and Head of the Department of Communication and Media in the School of the Arts at the University of Liverpool. She is the series editor of Routledge Studies in Multimodality and is co-editor of Multimodal Studies: Exploring Issues and Domain.