KasiNomics Unleashed

Meet the inspiring kasipreneurs of the informal economy, from bakers to backroom rental barons, coffee innovators to goat breeders, kasi delivery people to spaza innovators, mattress makers, backroom builders, vetkoek fryers and chicken dust queens, kota franchises and backyard auto mechanics.

These kasipreneurs not only sustain their communities but also drive considerable economic growth and social improvement. Each one has a unique story, yet they share a common thread of perseverance, innovative spirit, resilience and ingenuity. While formal statistics
paint a bleak picture of widespread unemployment, this book tells a different story – one of ingenuity, resilience and drive. These are the men and women who are creating their own opportunities, building livelihoods, and contributing to the economy in ways that often go
unrecognised. Their stories challenge the narrative and shine a light on a vibrant, entrepreneurial spirit thriving in the heart of the informal economy.

KasiNomics Unleashed is also the story of the corporate pioneers; the executives who thrive doing business in these informal spaces – the listed property companies, township butchery chains, grocery delivery founders, furniture suppliers, financial services entrepreneurs and township property developers. As you delve into the tales of these
enterprising executives, you will discover insights and lessons that transcend the boundaries of conventional business wisdom.

This is, on one hand, a book from GG Alcock about the business opportunities, pitfalls and key success factors for business in these rural and township spaces. But mostly it’s a deeply human story of the inspiring, tenacious entrepreneurs of our informal economy who are otherwise invisible – they are the future … a KasiNomic power unleashed.

Born white but raised and bred as a Zulu, GG grew up in a mud hut with no running water, electricity or modern conveniences, living with and like young Zulu boys. GG has been at times a shebeen owner, political activist, community worker, African adventurer and successful businessman. He is fluent in Zulu and conversant in most South African ethnic languages. He is a regular speaker, a thought leader and commentator on the trends and dynamics of the informal economies and societies which make up the majority of South Africa.