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    It's a Brand New Game

It's a Brand New Game

Michael Patterson
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      It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all...into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
      Format: CONTRIBUTORS: Michael Patterson EAN: 9781291774887 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: Lulu Press Inc DATE PUBLISHED: 2014-11-16 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 152 cm SPINE:

      Book Themes:

      Economics, Business and Management

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      It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all...into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
      Format: CONTRIBUTORS: Michael Patterson EAN: 9781291774887 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: Lulu Press Inc DATE PUBLISHED: 2014-11-16 CITY: GENRE: BUSINESS & ECONOMICS / General WIDTH: 152 cm SPINE:

      Book Themes:

      Economics, Business and Management

      Customer Reviews

      Be the first to write a review
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