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    Key Business Analytics

Key Business Analytics

Bernard Marr
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      Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecastsMarket analytics – market size, market trends, marketing channelsCustomer analytics – customer lifetime values, social media, customer needsEmployee analytics – capacity, performance, leadershipOperational analytics – supply chains, competencies, environmental impactBare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it?When should I use it?How do I use it?Tips and pitfallsFurther reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
      Format: CONTRIBUTORS: Bernard Marr EAN: 9781292017433 COUNTRY: United Kingdom PAGES: WEIGHT: 380 g HEIGHT: 231 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2016-02-10 CITY: GENRE: BUSINESS & ECONOMICS / Education, BUSINESS & ECONOMICS / Operations Research, BUSINESS & ECONOMICS / Statistics, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 156 cm SPINE:

      Book Themes:

      Econometrics and economic statistics, Business and Management, Business studies: general, Business strategy, Management and management techniques

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      Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.
      Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecastsMarket analytics – market size, market trends, marketing channelsCustomer analytics – customer lifetime values, social media, customer needsEmployee analytics – capacity, performance, leadershipOperational analytics – supply chains, competencies, environmental impactBare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it?When should I use it?How do I use it?Tips and pitfallsFurther reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
      Format: CONTRIBUTORS: Bernard Marr EAN: 9781292017433 COUNTRY: United Kingdom PAGES: WEIGHT: 380 g HEIGHT: 231 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2016-02-10 CITY: GENRE: BUSINESS & ECONOMICS / Education, BUSINESS & ECONOMICS / Operations Research, BUSINESS & ECONOMICS / Statistics, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 156 cm SPINE:

      Book Themes:

      Econometrics and economic statistics, Business and Management, Business studies: general, Business strategy, Management and management techniques

      Customer Reviews

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      Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.

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