Theory and Practice of NLP Coaching

′Inspiring, stimulating, and immensely rich - Bruce takes NLP in Coaching to an entirely new dimension, building on the giants before him′ - Katherine Tulpa, Global CE0, Association for Coaching′I recommend this book whole heartedly to any coach who wishes to update their knowledge and understanding of NLP and coaching′ - Prof. Dr. Karl Nielsen, IN President′Immensely readable and well researched. No NLP practitioner wanting to develop the field further should be without it′ - Dr Jane Mathison, formerly research officer in NLP, University of SurreyAre you struggling with the complexities of Neuro-Linguistic Programming (NLP)? You′ve come to the right place. This book demystifies NLP, providing a practical guide to understanding the psychological theories, principles and research that underpin the approach. Packed with practical hints and tips, case studies and exercises, the book introduces and explores:- What NLP coaching actually is- The general theories and principles that underpin the NLP approach - How theory translates into practice - The research evidence that says NLP coaching really works This is an essential companion for trainees, coaches, psychologists and professionals from all walks of life - indeed, anyone wanting to develop their knowledge and practical skills in this increasingly popular approach. Bruce Grimley is Managing Director of Achieving Lives Ltd, an Associate Fellow of the British Psychological Society and the UK President of the International Association of NLP Institutes and Coaching Institutes.

′This text provides a responsible and professional look at the Neuro Linguistic Programming (NLP) coaching specialisation. It is a very readable and well researched book making its subject equally approachable by veteran practitioners and aspiring coaches faced with specialisation choices. Chapters are concise, harmoniously combining theory and practice. The practical hints and tips, the case studies and the exercises provided make the transition from theory to practice simple and elegant. Bruce Grimley presents us with a critical academic discussion of NLP, its roots, its practice and the challenges it faces in order to maintain the growth and professionalisation of NLP coaching. This is an eloquently written text that is recommended reading for coaches and not only for NLP practitioners′   , ′This thoughtful exploration of NLP principles in the context of coaching uses (and credits) the human givens APET model as a point of reference. The author, a psychologist, aims not just to describe useful NLP techniques, although these are plentiful and vividly presented, but to capture the ′spirit′ which, he says, is found in the underlying conceptual assumptions, ontology and epistemology which generate the techniques , and to highlight the many psychological strands from which NLP draws′,   As the title implies, this book offers an excellent balance of theory and practice throughout, making it an easy, enjoyable and highly informative read. It offers a mix of exercises, case studies and practical hints and tips throughout. This brings the theory to life, demonstrating well how the theory translates into practice. This book would be a very useful resource for any coach, with or without previous experience of NLP, and I would highly recommend it., This book makes a useful and informative contribution to the field of practice.  I came away with a greater understanding about what NLP is, and what it is not; why it has proved challenging to investigate through more traditional psychological methods and how it might be possible to find a middle ground in the polarised views that have characterised much of the debate about NLP until now., In his book, Bruce Grimley joins the relatively recent cause for making NLP a more academically respectable discipline. Bruce is an Associate fellow of the British Psychological Society and demonstrates his solid grounding by setting NLP in a broader base of psychological models, theory and research. This, for me, is the strength of the book. It is an analysis of NLP in a coaching context, exploring background, supporting platforms, models and theories. The text is academic in nature but conversational in tone making it relatively easy to read. The author’s voice is ever-present through the writing style with an apparent passion for sharing his findings and thoughts (and, at times, opinions!). It is however, well researched and referenced. The structure is effective and the presentation is excellent. It is an educational and thought provoking book, written intelligently and interesting for those wanting to study NLP more seriously. It is more a book about NLP than a book about coaching and hence it will be useful for NLP coaches who want to understand the basis of the NLP field.