Archie Bunker for President

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Delving into the intersection of television entertainment and American politics during the 1970s, focusing on the sitcom All in the Family, this book explores how political campaigns, social movements, and legislators leveraged the show’s popularity for their own agendas. From Archie Bunker’s reactionary bigotry, to Edith Bunker’s symbolic role in the Equal Rights Amendment campaign, and the show’s creator and producer Norman Lear’s defiance against government censorship, Oscar Winberg uncovers the profound impact of television on political strategies and institutions. Oscar Winberg’s capacious research, including in Norman Lear’s private archive, shows how All in the Family set the stage for today’s spectacle politics. It also reveals how politicians, from Richard Nixon to Hillary Rodham Clinton, skillfully utilized entertainment television to connect with audiences, demonstrating the evolution of personality politics that culminated in the political rise of Donald Trump. With a keen focus on the transformative power of television entertainment, this multifaceted history expands the discussion on the interconnected roles of media and politics, offering a new exploration into how one television show produced a profound cultural shift in American politics.

Format: Hardback CONTRIBUTORS: Oscar Winberg EAN: 9781469690896 COUNTRY: United States PAGES: 272 WEIGHT: HEIGHT: 235 mm

PUBLISHED BY: The University of North Carolina Press DATE PUBLISHED: 2025-11-18 CITY: GENRE: HISTORY / United States / 20th Century, POLITICAL SCIENCE / Political Process / Political Advocacy, SOCIAL SCIENCE / Media Studies WIDTH: 25 mm SPINE:

Book Themes:

United States of America, USA, 20th century, c 1900 to c 1999, Media studies, Media studies: TV and society, Political activism / Political engagement, History of the Americas

Oscar Winberg is a postdoctoral fellow at the Turku Institute for Advanced Studies and the John Morton Center for North American Studies at the University of Turku.

Format: Hardback CONTRIBUTORS: Oscar Winberg EAN: 9781469690896 COUNTRY: United States PAGES: 272 WEIGHT: HEIGHT: 235 mm

Book Themes:

United States of America, USA, 20th century, c 1900 to c 1999, Media studies, Media studies: TV and society, Political activism / Political engagement, History of the Americas

Oscar Winberg is a postdoctoral fellow at the Turku Institute for Advanced Studies and the John Morton Center for North American Studies at the University of Turku.

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Archie Bunker for President

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