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    Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Anil Kumar
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      The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing.The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
      Format: Hardback CONTRIBUTORS: Anil Kumar EAN: 9781522509974 COUNTRY: United States PAGES: WEIGHT: 633 g HEIGHT: 229 cm
      PUBLISHED BY: IGI Global DATE PUBLISHED: 2016-10-25 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research, COMPUTERS / Data Science / Data Modeling & Design WIDTH: 152 cm SPINE:

      Book Themes:

      Market research

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      Anil Kumar, BML Munjal University, India.Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.Shrawan Kumar Trivedi, BML Munjal University, India.Tapan Kumar Panda, BML Munjal University, India.
      The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing.The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
      Format: Hardback CONTRIBUTORS: Anil Kumar EAN: 9781522509974 COUNTRY: United States PAGES: WEIGHT: 633 g HEIGHT: 229 cm
      PUBLISHED BY: IGI Global DATE PUBLISHED: 2016-10-25 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research, COMPUTERS / Data Science / Data Modeling & Design WIDTH: 152 cm SPINE:

      Book Themes:

      Market research

      Customer Reviews

      Be the first to write a review
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      Anil Kumar, BML Munjal University, India.Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.Shrawan Kumar Trivedi, BML Munjal University, India.Tapan Kumar Panda, BML Munjal University, India.

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