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    Business Analytics

Business Analytics

Mary Ellen Gordon
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      FORMAT: Hardback

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      This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:• Analytics in Practice vignettes show how data and analytics have been applied in real organisations• Video interviews with industry professionals bring examples to life• A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
      Format: Hardback CONTRIBUTORS: Mary Ellen Gordon EAN: 9781529796124 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 232 cm
      PUBLISHED BY: SAGE Publications Ltd DATE PUBLISHED: 2023-07-08 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Statistics WIDTH: 186 cm SPINE:

      Book Themes:

      For higher / tertiary / university education, Textbook, coursework, Management decision making, Business mathematics and systems

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      Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple. 
      This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:• Analytics in Practice vignettes show how data and analytics have been applied in real organisations• Video interviews with industry professionals bring examples to life• A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
      Format: Hardback CONTRIBUTORS: Mary Ellen Gordon EAN: 9781529796124 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 232 cm
      PUBLISHED BY: SAGE Publications Ltd DATE PUBLISHED: 2023-07-08 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Statistics WIDTH: 186 cm SPINE:

      Book Themes:

      For higher / tertiary / university education, Textbook, coursework, Management decision making, Business mathematics and systems

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      Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple. 

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