Poverty Proof for Entrepreneurs

We face two important questions. The first pertains to who gets rich and what it is that they do. We need to understand that. The second is a matter of who stays poor and why they remain so. We need to understand that as well, in order to avoid it. We are going to discuss these questions, and the answers will change the way you think, live and structure your business. Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything. Douglas Kruger, author of eight business and personal finance books, returns with a follow-up to the bestselling Poverty Proof. This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve. Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that all your efforts amount to an empire rather than financial ruin.

Author and speaker Douglas Kruger’s YouTube video on wealth has racked up 1.5 million views, and he has been inducted into the Speakers Hall of Fame. This is his ninth book with Penguin, and his third on the topic of prosperity, following on from Is Your Thinking Keeping You Poor? and Poverty Proof. His latest publication Virus-proof Your Small Business: 50 ways to survive the Covid-19 crisis, was released as an ebook in April 2020. Meet Douglas at www.douglaskruger or subscribe to his popular YouTube channel at https://www.youtube.com/user/DouglasKruger1.