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Creating a Brand Identity: A Guide for Designers

Catharine Slade-Brooking

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      FORMAT: Paperback / softback

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      Format: Paperback / softback

      Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.
      CONTRIBUTORS: Catharine Slade-Brooking EAN: 9781780675626 COUNTRY: United Kingdom PAGES: WEIGHT: 470 g HEIGHT: 230 cm
      PUBLISHED BY: Laurence King Publishing DATE PUBLISHED: 2016-01-18 CITY: GENRE: DESIGN / Graphic Arts / Branding & Logo Design WIDTH: 190 cm SPINE:

      Book Themes:

      Illustration and commercial art, Brands and branding

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      Format: Paperback / softback

      Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.
      CONTRIBUTORS: Catharine Slade-Brooking EAN: 9781780675626 COUNTRY: United Kingdom PAGES: WEIGHT: 470 g HEIGHT: 230 cm
      PUBLISHED BY: Laurence King Publishing DATE PUBLISHED: 2016-01-18 CITY: GENRE: DESIGN / Graphic Arts / Branding & Logo Design WIDTH: 190 cm SPINE:

      Book Themes:

      Illustration and commercial art, Brands and branding

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