Boss It

WINNER: Independent Press Awards 2021 - Business: Entrepreneurship & Small BusinessHIGHLY COMMENDED: Business Book Awards 2021 - Start up/Scale upDo you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It? In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you need to get started. Designed to cut through the business jargon, this handy guide will take you through everything you need to establish and run your own business - from the mindset it takes to turn a dream into a plan, to the need-to-know practical stuff for running and growing a business. Featuring case studies, templates and exercises to help you put what you read into action, and turn that dream into a reality, this motivational book will enable you to be your own boss, to take control of your income, your time and your life... and Boss It.

"I've just loved reading this book. Carl Reader takes a sharp pin to pop the many myths of what it takes to set up, run and scale a business. His lived experience of 'walking the walk' of setting up and running businesses burns throughout all the chapters, as does his passion for creating a business guide for the next generation.", "Carl Reader is the guru of self-employment and this is a fantastic guide for anyone seeking to be their own boss. Whether you are looking for advice on funding, IT or building a customer base, this book has it covered.", "It is rare to find a book that is inspiring, pragmatic, realistic and optimistic about starting out on your own and growing your own business. Carl Reader has written a business-advice book that is well-contextualized for this time, with wider learnings to support entrepreneurs. Here are practical insights into innovation, as well as aspirational business advice and worksheets to progress thinking into action. Carl explains key business knowledge and motivates the reader to move their idea forward. The Five Stars model is something I'll be using and encouraging others to!", "Carl Reader has truly captured that the future of work is being rewritten. These COVID times will lead to the growth of the gig economy and there is a place for all skills, but we need to know how to capitalize our best skills to find our way forward. In this book, Carl has shared very useful business-centric tips and a hands-on approach to becoming a small business owner. Boss It will truly give you very apt learning lessons for starting your business dreams.", "Boss It is an invaluable guide to the seemingly elusive 'it' factor about self-employment. From 'dreaming it' to 'doing it', Carl Reader demystifies how to BOSS IT with confidence and clarity. This book offers the next generation an opportunity to reimagine their future working lives when it is needed now more than ever. And Carl's advice also serves as a nudge to those pondering whether to take the plunge to become their own boss. This is an important, honest and inspirational guide to make dreams a reality."

Carl Reader is a serial entrepreneur, speaker and business commentator, and the chairman of business advisory firm d&t. During his long and varied career, he has bought and sold, founded and co-founded and invested in and sought investment for businesses. He has helped countless business owners either start or grow their business through his columns, keynote talks and advice.Recognized as one of City AM's Top 100 Entrepreneurs in 2016, he is Chair of the Practitioners Panel at ACCA, a former board director of the British Franchise Association and an Ambassador for the Association of Independent Professionals and Self-Employed.