Nine Types of Leader

SHORTLISTED: Business Book Awards 2022 - LeadershipFind out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again. The Nine Types of Leader introduces some obvious and some not so obvious types of leader through stories, anecdotes and insight garnered from hundreds of encounters with world-class leaders. Featuring interviews with industry titans including Jean-Francois Decaux of JC Decaux, Michael Rapino of Live Nation, Zhang Ruimin of Haier, Gavin Patterson of Salesforce and Isabelle Kocher of Engie, it explores how the leaders of tomorrow will improve their game by borrowing from the very best of the nine types of leader that exist today.Renowned journalist, James Ashton assesses the strengths and weaknesses of each leadership type, highlighting where and when they are best deployed, whilst helping you identify who you are and how you can improve performance. As the world seeks to recover from drastic disruption and uncertainty and the most acute test of leadership in living memory, it projects how future leaders can learn from what has gone before.

"This is a very well researched and uniquely observed encyclopaedia of leaders and leadership. A must-read for all current and aspiring leaders.", "Every successful business is the result of successful leadership. However, there are wildly different types of leaders, with different strategies. Different markets, organizational cultures and industries require different leadership. And your own abilities and style determine your own leadership. James Ashton has produced a fresh, thoughtful, modern look at business leadership that will provide key insight to leaderships everywhere.", "I've always said life is 50 per cent luck and 50 per cent what you do with it. James Ashton's The Nine Types of Leader captures the luck and actions of CEOs around the world, and then turns it into an opportunity for you to look at what you've been given and use it to shape the leader you will become.", "From interviews with a who's who of global business glitterati, James Ashton's new breakdown of nine types of leader is purposeful, authentic and delivered with his trademark readability.", "James Ashton has managed to produce a book about leadership that stands out in a busy field and cuts through management waffle. Pin-sharp analysis of the different types of leader, insightful commentary about the many leadership personalities he has interviewed over the years and vivid storytelling. As you read, you can't help but think about the type of leader you are yourself (and secretly hope it's the Human one). A great read - thoroughly enjoyed it."

James Ashton was city editor and executive editor at the London Evening Standard and Independent and before that city editor at The Sunday Times and chief city correspondent at the Daily Mail. During this period he covered some of the biggest economic and corporate stories of recent times. Today he regularly writes columns and interviews for several national newspapers including the daily and Sunday Telegraph and The Times on business, leadership, technology and investment. His podcast, 'Leading with James Ashton', features bosses from the worlds of business, charity, the arts and sport, swapping stories about how they learnt to lead.