Ogilvy on Advertising
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
CONTRIBUTORS: David Ogilvy
EAN: 9781802794960
COUNTRY: United Kingdom
PAGES:
WEIGHT: 0 g
HEIGHT: 198 cm
PUBLISHED BY: Welbeck Publishing Group
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, HISTORY / Social History, SOCIAL SCIENCE / Media Studies
WIDTH: 129 cm
SPINE:
Book Themes:
Media studies: advertising and society, Advertising, Social and cultural history
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously writtenOgilvy on Advertising in the Digital Age andConfessions of an Advertising Man.
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
CONTRIBUTORS: David Ogilvy
EAN: 9781802794960
COUNTRY: United Kingdom
PAGES:
WEIGHT: 0 g
HEIGHT: 198 cm
PUBLISHED BY: Welbeck Publishing Group
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, HISTORY / Social History, SOCIAL SCIENCE / Media Studies
WIDTH: 129 cm
SPINE:
Book Themes:
Media studies: advertising and society, Advertising, Social and cultural history
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously writtenOgilvy on Advertising in the Digital Age andConfessions of an Advertising Man.
