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iWar

Tim Higgins

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      FORMAT: Paperback / softback

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      Format: Paperback / softback

      'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

      CONTRIBUTORS: Tim Higgins EAN: 9781911709657 COUNTRY: United Kingdom PAGES: 288 WEIGHT: 355 g HEIGHT: 233 mm
      PUBLISHED BY: Transworld Publishers Ltd DATE PUBLISHED: 2025-09-18 CITY: GENRE: BUSINESS & ECONOMICS / Corporate & Business History, TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications WIDTH: 154 mm SPINE:

      Book Themes:

      History of specific companies / corporate history, History of Computing, digital and information technologies, Computer applications in the social and behavioural sciences, Computer applications in industry and technology

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      Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.

      Format: Paperback / softback

      'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

      CONTRIBUTORS: Tim Higgins EAN: 9781911709657 COUNTRY: United Kingdom PAGES: 288 WEIGHT: 355 g HEIGHT: 233 mm
      PUBLISHED BY: Transworld Publishers Ltd DATE PUBLISHED: 2025-09-18 CITY: GENRE: BUSINESS & ECONOMICS / Corporate & Business History, TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications WIDTH: 154 mm SPINE:

      Book Themes:

      History of specific companies / corporate history, History of Computing, digital and information technologies, Computer applications in the social and behavioural sciences, Computer applications in industry and technology

      Customer Reviews

      Be the first to write a review
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      Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.

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