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    Toward a Better Understanding of Rule-Breaking Market Behavior

Toward a Better Understanding of Rule-Breaking Market Behavior

Ann-Kathrin Veenendaal
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      This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 
      Format: Paperback / softback CONTRIBUTORS: Ann-Kathrin Veenendaal EAN: 9783030161095 COUNTRY: Switzerland PAGES: WEIGHT: 454 g HEIGHT: 235 cm
      PUBLISHED BY: Springer Nature Switzerland AG DATE PUBLISHED: 2020-08-14 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 155 cm SPINE:

      Book Themes:

      Research and development management, Market research

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      Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.
      This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 
      Format: Paperback / softback CONTRIBUTORS: Ann-Kathrin Veenendaal EAN: 9783030161095 COUNTRY: Switzerland PAGES: WEIGHT: 454 g HEIGHT: 235 cm
      PUBLISHED BY: Springer Nature Switzerland AG DATE PUBLISHED: 2020-08-14 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 155 cm SPINE:

      Book Themes:

      Research and development management, Market research

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      Be the first to write a review
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      Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

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