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Mastering AI
An urgent book on generative artificial intelligence exploring the risk and benefits looming in this seminal moment'Easily the best exploration to date on the perils and promise of AI.” —ASHLEE VANCE author of When the Heavens Went on Sale'Mastering AI is a must-read. It’s hard to put down'. —BETHANY McLEAN, coauthor of The Smartest Guys in the Room and The Big Fail'A timely and urgent exploration of AI’s dizzying acceleration' —BRAD STONE, author of The Everything StoreThe debut of ChatGPT on November 30th was a watershed moment in the history of technology. We stand on the threshold of a new age — one where content of all kinds, even software itself, will be conjured, seemingly from thin air, with simple conversation.In a culture fraught with misinformation, Mastering AI pierces through the thicket of exaggerated claims, explaining how we arrived at this moment and mapping the likely long-term impacts on business, economics, culture and society this potent technology will have.This book will serve as a guide to those dangers — as well as highlighting the technology’s transformative potential — and will pinpoint concrete steps that should be taken to regulate generative AI.
R 400.00
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Mastering AI
An urgent book on generative artificial intelligence exploring the risk and benefits looming in this seminal moment'Easily the best exploration to date on the perils and promise of AI.” —ASHLEE VANCE author of When the Heavens Went on Sale'Mastering AI is a must-read. It’s hard to put down'. —BETHANY McLEAN, coauthor of The Smartest Guys in the Room and The Big Fail'A timely and urgent exploration of AI’s dizzying acceleration' —BRAD STONE, author of The Everything StoreThe debut of ChatGPT on November 30th was a watershed moment in the history of technology. We stand on the threshold of a new age — one where content of all kinds, even software itself, will be conjured, seemingly from thin air, with simple conversation.In a culture fraught with misinformation, Mastering AI pierces through the thicket of exaggerated claims, explaining how we arrived at this moment and mapping the likely long-term impacts on business, economics, culture and society this potent technology will have.This book will serve as a guide to those dangers — as well as highlighting the technology’s transformative potential — and will pinpoint concrete steps that should be taken to regulate generative AI.
R 619.00

Mastering Prompt Engineering
This book explains the principles, structure, and real-world practice of prompt engineering in a way that anyone working with large language models can understand and apply. Rather than treating prompting as a collection of hacks, it walks the reader through how to think about role, context, task, constraints, and examples so that LLMs produce reliable, domain-appropriate outputs. Starting from the basics of “what is a prompt,” the book then connects prompting to how generative AI models actually work, introduces core and advanced prompting patterns (prompt chaining, dynamic templates, tool-augmented prompting), and shows how to evaluate and refine model responses.Designed for students, educators, and practitioners, each chapter includes learning objectives and hands-on exercises that can be tried directly in tools like ChatGPT. Later chapters move from theory to application, demonstrating how to build LLM-powered chatbots and retrieval-augmented generation (RAG) systems, and how to incorporate ethics, safety, and bias awareness into prompt design. By the end, readers will have a reusable toolkit for crafting effective prompts across education, research, business, and technical use cases.
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