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R 519.00

AI-Generated Image and Video Synthesis
Technical depth and ethical frameworks for AI visual media synthesis Generative AI models for visual media are transforming virtual reality and biomedical imaging while raising urgent questions about deepfakes and misinformation. AI-Generated Image and Video Synthesis addresses both dimensions. A team of researchers provide algorithmic foundations alongside detection strategies, authentication methods, and regulatory analysis. Coverage spans text-to-image generation, image-to-image translation, video synthesis, neural rendering, and 3D-aware generation. The book examines AI applications in CT, MRI synthetic data augmentation, and virtual staining for biomedical contexts. Case studies explore AI-assisted filmmaking, music videos, and style transfer. A dedicated chapter forecasts emerging trends including diffusion-transformer hybrids and autonomous generative agents. Readers will also find: Comparative analyses of generative models including GANs, diffusion models, and transformers with implementation guidance and code repositories for hands-on experimentationDeepfake detection strategies and digital content authentication techniques addressing misinformation, intellectual property rights, and emerging regulatory frameworks worldwideIndustry case studies demonstrating real-world deployments in creative industries, surveillance systems, education, and cultural preservation applicationsBiomedical imaging applications covering synthetic data generation for CT and MRI, virtual staining techniques, and data augmentation strategiesPractical toolkits and online resources supporting implementation and evaluation of AI synthesis techniques across professional and academic contexts Designed for AI researchers, computer vision engineers, and graduate students studying deep learning and image processing, this book connects theoretical principles with practical deployment. The combination of technical depth, application coverage, and ethical analysis makes it a comprehensive resource for professionals navigating AI-generated visual media.
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Generative AI for Leaders Playbook
Lead the AI revolution with confidence. Learn how to craft strategy, build AI teams, and drive innovation responsibly with this practical leadership playbook for the Generative AI era.Free with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesBuild AI fluency and lead digital transformation with confidenceDesign enterprise-wide AI strategy, teams, and governance modelsUnlock growth with responsible and scalable Generative AI adoptionBook DescriptionGenerative AI has shifted from a technical breakthrough to a leadership imperative. This essential guide helps executives, directors, and tech leads navigate the transformation, bridging AI’s technical realities with enterprise applications and providing the frameworks and vocabulary needed to make informed decisions.Written for strategic leaders and decision-makers, this practical playbook demystifies key concepts, including generative AI, large language models (LLMs), and emerging agentic AI systems. It shows you how to develop AI strategies aligned with business goals, build AI-first organizations, and establish governance frameworks for responsible, compliant adoption. Real-world examples show how leading companies use AI to drive innovation, efficiency, and growth.Beyond strategy, you’ll learn how to build and scale AI teams, evaluate technology vendors, and integrate AI across business functions. You’ll also explore global policy trends, ethical implications, and the governance frameworks emerging across jurisdictions.This playbook provides a roadmap for turning AI disruption into sustainable competitive advantage, equipping executives with the strategic understanding and practical guidance needed to lead, implement, and scale AI responsibly.*Email sign-up and proof of purchase requiredWhat you will learnUnderstand generative and agentic AI capabilities and business valueBuild organizational AI literacy and cultural readinessCraft an enterprise AI strategy aligned with business goalsDesign and scale high-performing AI teams and structuresEvaluate AI platforms and vendors for transparency and reliabilityEmbed responsible AI governance and compliance frameworksWho this book is forThis book is for AI professionals, AI business leaders, founders, and senior managers who need to navigate the strategic, operational, and ethical challenges of AI adoption. It’s also invaluable for consultants, policy leaders, and transformation specialists advising enterprises on AI readiness. No coding knowledge is required—only a vision to lead AI-powered change across industries.
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Genai on Google Cloud
In today's AI landscape, success depends not just on using large language models but on moving them into production in a way that's scalable, compliant, and cost-effective. GenAI on Google Cloud: Enterprise Generative AI Systems and Agents is your hands-on guide to bridging that gap. Whether you're an ML engineer tackling your first multi-agent application or a product leader responsible for scaling a GenAI strategy, this book offers a practical game plan for taking your LLM applications from promising prototype to enterprise-grade solution. Written by practitioners with deep experience in MLOps, data engineering, and GenAI infrastructure, this guide takes you through real-world workflows using Google Cloud's Vertex AI--from training and deployment to monitoring and integration. With concrete examples, field-tested frameworks, and honest insights about what actually works, you'll learn how to build production systems that deliver measurable business value. Bridge the prototype-to-production chasm that stalls 75% of LLM projects using systematic frameworks developed across hundreds of deploymentsNavigate the unique complexities of LLM operations through practical guidance on data orchestration, evaluation frameworks, and responsible AI practicesBuild enterprise-grade multimodal systems that handle text, images, and video with robust agent architectures and tool integrationImplement proven optimization strategies for cost management, performance tuning, and production monitoring at scaleApply battle-tested patterns from practitioners who've guided organizations through both breakthrough successes and costly failures
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Using Generative AI in Historical Practice
'Using Generative AI in Historical Practice' argues that generative models are reshaping historical scholarship. Rejecting medium - and long -term speculation, it focuses on near-term practice: how historians can use AI now to augment their research through context-aware dialogue, semantic search, network visualization, multimodal source analysis, and code-assisted workflows. It details methods for context management, task design, and response structure, while warning against cognitive offloading and model bias. While it offers a variety of novel methodologies, the book insists on the indispensability of human agency and taste. Case studies range from Augustine of Hippo to early cinematography, demonstrating the possibilities and limits of generative AI. It concludes with a call to historians to engage with the technology critically and productively, reimagining AI-assisted scholarship without surrendering disciplinary standards and aims.
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R 562.00

Generative AI for Academics
This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.It provides useful strategies for using generative AI in your scholarly work while upholding professional standards. This practical guidance addresses four core areas of academic work:Thinking: How to use generative AI to augment individual and collaborative scholarly thinking that can assist in developing novel ideas and advancing impactful projectsCollaborating: Explore how generative AI can be used as a research assistant, coordinating teams and enhancing scholarly cooperationCommunicating: Cautioning against over-reliance, examine how generative AI can relieve communication burdens while maintaining professionalism and etiquetteEngaging: thoughtful and practical frameworks are offered for using these developments to support online engagement without sacrificing scholarly principlesMark Carrigan is a digital sociologist, author and Lecturer in Education at the University of Manchester.
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R 580.00

Generative Engine Optimization
Optimize your content for AI answer engines and protect your organic traffic As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses. Generative Engine Optimization (GEO) covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernize their search programs and drive measurable sales through AI SEO tools. Readers will also discover: Actionable strategies for increasing how often AI tools mention your brand positively in generated responsesTechniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behaviorMethods to future-proof your organic growth program as traditional search engine traffic declines across industriesGuidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teamsReal-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot Ideal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, Generative Engine Optimization (GEO) provides the frameworks needed to modernize search programs, secure brand visibility inside AI answer engines, and stay ahead as consumer search behavior shifts toward large language models.
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Microlearning with GenAI
This Element explores the innovative integration of microlearning and generative artificial intelligence (GenAI) in second-language education. Designed for language teachers, teacher trainers, and future educators, it offers research-informed insights and actionable strategies for designing learner-centred, technology-enhanced instruction. The Element introduces the evolution and applications of GenAI in language learning, examines its synergy with microlearning, and presents pedagogical frameworks rooted in SLA theory, cognitive load theory, and multimodal learning. Practical guidance is provided for designing, implementing, and evaluating AI-assisted microlearning tasks, focusing on interactivity, accessibility, and ethical use. The Element also explores GenAI's role in teacher professional development and considers future trends shaping language education. While celebrating the transformative potential of GenAI, it critically engages with the challenges and limitations of emerging technologies. Through a balanced blend of theory and practice, this Element equips educators with the knowledge and tools to navigate and harness the evolving AI-enhanced language learning landscape.
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R 611.00

Generative AI in Education
As artificial intelligence (AI) rapidly transforms education, tools like ChatGPT and Claude are revolutionizing the way we teach and learn. This book is a groundbreaking book that empowers parents and students to navigate this exciting new frontier, filling a critical gap in the current literature.As the first comprehensive guide to generative AI in education designed for parents and students, Generative AI in Education is positioned to become an indispensable resource. It provides the knowledge and strategies needed to effectively integrate AI into their learning journeys, transforming educational outcomes and preparing students for success in a rapidly changing world. You’ll gain a deep understanding of how tools like ChatGPT and Claude work, and how they can be leveraged to support learning across various subjects and grade levels.You’ll then see how to create clear, specific, and engaging prompts that elicit valuable responses from AI-powered tools. This book contains all the techniques for tailoring prompts to different learning objectives, styles, and contexts, and how they can use AI tools to support reading comprehension, writing skills, problem-solving, and creative thinking. What You Will LearnApply generative AI in educationCraft effective prompts for personalized learning experiencesUtilize AI tools to support learning, creativity, and problem-solving Who This Book is ForParents and students who are eager to harness the power of generative AI to enhance learning experiences and prepare for success in an AI-driven future
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